The Rolex Submariner 116610LV, affectionately known as the "Hulk" for its vibrant green bezel and dial, has captivated watch enthusiasts for years. Its striking appearance, robust build, and legendary status within the Rolex ecosystem have made it a highly sought-after timepiece, often commanding significant premiums above its retail price. However, recent whispers and confirmed reports have sent shockwaves through the watch community: is the Hulk truly discontinued? This article delves into the online forums, news reports, and speculation surrounding the Rolex Hulk's supposed demise, exploring the various threads of conversation and attempting to unravel the truth behind this iconic watch's future.
The initial tremors started subtly, with hushed conversations and speculative posts on various online forums dedicated to Rolex. Threads like "Hulk to be discontinued? : r/rolex" and "Hulk DISCONTINUED [Archive]" became hotspots for anxious collectors and hopeful buyers alike. These early discussions were fueled by anecdotal evidence, whispers from authorized dealers (ADs), and a general sense of unease among those aware of Rolex's history of subtly discontinuing popular models. The lack of concrete information only served to amplify the rumors, transforming them into a full-blown online phenomenon.
The situation escalated when respected industry figures, such as Marc Goldberg, weighed in. Goldberg's assertion that the Hulk is now discontinued, citing an early release of the 2021 Rolex catalog to select ADs before the official announcement, added significant weight to the speculation. This leak, referred to in some forums as occurring "before sh*t hit the fan," suggested a planned discontinuation rather than a sudden, unexpected halt in production. The implication was that Rolex had made a strategic decision to remove the Hulk from its lineup, potentially to make way for new models or to manage production demands.
This news ignited a firestorm across various online platforms. Forums dedicated to luxury watches became inundated with threads such as "Rolex Hulk Discontinued" and "Hulk and SD43 discontinued?", with discussions ranging from disbelief and anger to resigned acceptance and frantic attempts to secure a final piece. The sense of urgency was palpable, fueled by the fear of missing out (FOMO) and the knowledge that the Hulk's value was likely to skyrocket on the secondary market following its official discontinuation.
The "New" Hulk threads, which once celebrated the vibrant green timepiece, now served as a somber memorial. These spaces, once filled with pictures of gleaming Hulks and discussions of wrist shots, became forums for mourning the loss of a beloved model. Collectors shared stories of their Hulk acquisitions, expressing both joy and sadness – joy at owning a piece of horological history, and sadness at the realization that this particular chapter was now closed.
However, amidst the despair, a glimmer of hope emerged. Threads titled "The Hulk will return" began to appear, fueled by a combination of wishful thinking and the understanding of Rolex's cyclical nature. Rolex has a history of discontinuing models only to reintroduce them later, often with subtle modifications or updates. This historical precedent provided a basis for optimism among some collectors, suggesting that the Hulk's absence might be temporary. The possibility of a redesigned Hulk, perhaps with updated movement or materials, kept the flame of hope alive.
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